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Original scientific paper

Tatjana Pišković, This email address is being protected from spambots. You need JavaScript enabled to view it., Faculty of Humanities and Social Sciences, Zagreb

https://doi.org/10.22210/suvlin.2018.086.06

ABSTRACT

Corpus extracts from Croatian womenʼs magazines from the first half of the 20th century illustrate 
how the ideologies of language and gender were introduced into Croatian newspaper discourse. Special 
attention is given to those texts in which language is presented as a gendered phenomenon, meaning that 
the authors insist on the idea that men and women speak different languages, and that male and female 
language behavior serves as a symbolic confirmation of male and female characteristics, their gender roles 
and the nature of their mutual relations. Questioning the relationship between the ideologies of language 
and gender, the ideology of biologism as well as the ideologies of religion, family and nation will help 
explore the seductiveness of texts dealing with language ideologies. Th is seductiveness is the consequence 
of the claim that all problems and misunderstandings between men and women arise from their different 
approaches to verbal communication.

 

KEYWORDS

ideologies of language and gender; Croatian women’s magazines; feminism; verbal communication

 

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